Market Forecasts for Fitness Apps through 2030
From 2021 to 2030, the global fitness app market is expected to increase at a CAGR of 24.3 percent, from $13.78 billion in 2020 to $120.37 billion in 2030. Small, specialised programmes designed to keep users engaged while jogging, walking, cycling, or participating in any other physical activity make up the fitness app market. Furthermore, the bulk of fitness applications are used to measure calories, keep track of workout statistics, or collect data on walks, runs, and bike rides. Furthermore, fitness apps connect users to a personal trainer or nutritionist who may assist with any problems they may have when following a specific fitness regimen or just working out in general. Furthermore, when completing workouts such as running and fitness classes, fitness applications deliver a coordinated series of tunes, each with the same beat.
Analyze the segments
Device type, operating system, kind, and region are all used to segment the worldwide fitness app market. The market is divided into smartphone, tablet, and wearable devices based on device type. It is divided into two categories based on the operating system: iOS and Android. It is divided into exercise and weight loss, food and nutrition, activity tracking, and other categories depending on the type. The market is examined in four regions: North America, Europe, Asia-Pacific, and Latin America and the Caribbean.
Aaptiv Inc, Addias, Applico Inc., Azumio, Inc., Fitbit LLC., FitnessKeeper, MyfitnessPal, Inc., Nike, Inc., Noom Inc., and Under Armour, Inc. are the prominent competitors covered in the fitness app market analysis. These companies have used a variety of techniques to expand their market share and strengthen their position in the fitness app market.
Impact analysis of COVID-19
The COVID-19 outbreak has had a huge impact on the fitness app business, owing to the installation of lockdown by governments in the majority of countries, as well as the implementation of work from home and online education programmes around the world. In addition, in order to stay competitive, businesses have switched to digitization in order to provide online services that allow clients to compare pricing with other competitors, select the best options and offers, and complete fitness planning processes online. As it became evident that COVID-19 would have long-term consequences for people’s lives and economy, popular workout applications such as Nike Training Club, Map My Run, and Strava saw an increase in new users. Peloton also responded, according to apptopia, by making their app free for 90 days. We anticipate that these free users will either become paying app subscribers or purchase associated equipment. As a result, a growing number of such developments around the world are expected to present profitable potential for market expansion.
Top influencing factors
Maintaining a healthy lifestyle is becoming more important.
Consumer behaviour trends driven by pandemics have the potential to revolutionise numerous areas of the health-care system. Furthermore, consumers began to take greater control of their health than ever before in order to live a better life in their hectic lives. Furthermore, customers are becoming more eager to express their dissatisfaction with their doctors and have begun to use tools and smart apps to obtain information on expenses and healthcare issues, which is a big driver driving the market’s growth. Consumers have also begun tracking their health issues and making decisions based on that data, as well as accessing and using their medical records to modify their lifestyles for the better. According to a survey conducted in 2021, more than 70% of Indians are willing to put dietary changes ahead of visiting to the gym or fitness centre in order to improve general health, immunity, and reduce stress and anxiety. As a result, consumers are more likely to use fitness apps rather than gyms. Furthermore, during this period of home isolation, greater frequency of technology-aided distant social engagement, a focus on physical fitness, and leisure activities were adopted as coping techniques, which is a major driver driving the market’s rise.
Global Fitness App Market Analysis and Insights
In the projected period of 2021 to 2028, the global fitness app market is expected to increase. According to Data Bridge Market Research, the market is predicted to grow at a CAGR of 25.6 percent from 2021 to 2028, with a total value of USD 27,646.95 million. The worldwide fitness app business is exploding as people become more interested in fitness and weight loss, as well as the rising prevalence of chronic conditions like diabetes. Smartwatches and bands are becoming increasingly popular, which is fueling industry expansion.
A fitness app is an application that can be downloaded on a variety of smart devices, such as laptops, phones, and tablets. It may be available on two different operating systems, including Android and iPhone (iOS). More than 97,000 fitness and health apps are available on tablet and mobile devices, according to the online public health resource (Health Works Collective). Furthermore, roughly 52 percent of smartphone users obtain health-related information through their devices, and approximately 15% of those who have installed health apps are between the ages of 18 and 29. Care management apps, vital sign monitoring apps, health and wellness apps, women’s health apps, prescription management apps, and consultancy apps are just a few examples of fitness applications.
The fitness app market report examines market share, new developments, and product pipeline analysis, as well as the impact of domestic and localised market players, emerging revenue pockets, changes in market regulations, product approvals, strategic decisions, product launches, geographic expansions, and technological innovations. Contact us for an analyst brief to better understand the study and market condition; our team will assist you in developing a revenue impact solution to meet your objectives.
